» Cronut Frenzy in New York

Cronut Frenzy in New York


July 6, 2013 9:27 am

Filed under: Saturday Letter — Darina Allen @

I can’t believe I’m queuing in the rain with another hundred plus people to buy a ‘cronut’ at Dominique Ansel bakery in Spring Street in New York. This cronut which has been sending New Yorkers into a frenzy is a hybrid of a deep-fried croissant and doughnut.

It is 7. 35am and its pelting rain. Beside me there is a Japanese lady from Boston and a chap from UBS who has just come off a night shift, the line now stretches all along Sullivan Street, and it’s made up of mostly young people, hipster types – “They’ll be onto something new next week – that’s New York for you, everyone’s looking out for the next big thing,” says the cool lycra clad girl in a baseball hat beside me. She ‘in wine’ and has run from the other side of Central Park but her work doesn’t start till 11.30.  At the edge of the side walk a white van from the Avon Foundation for Women, emblazoned with “God’s Love We Deliver” is collecting food parcels to deliver to the needy. The irony is not lost on us, here are we standing in line for extra calories we don’t need!

The sleepy guy beside me tells me he’s a student doing an MBA in business and he’s only doing this because he’s in the ‘dog house’ with his girlfriend, he’s hoping to get two cronuts as a surprise for her, I don’t like to ask why. Some people are playing on their phones others are swapping “how crazy am I” stories. Some enterprising dudes have been queuing in line since 6am to buy the allocated two ‘cronuts’ per person, then they plan to sell them for 20 dollars each to supplement their welfare, it’s mad.

Dominique Ansel has trademarked the cronut, the demand is insane and so the challenge of copying it and coming up with a new name is exercising bakers all over New York and beyond. There are already some knock offs called ‘doissants’ and ‘croughnuts.’

A TV camera has just passed along and there’s a second, they are wanting to try to understand what the heck all the fuss is about, obviously a grey haired lady stands out from all the cool young things so they want to know why I’m there, when they hear I come from Ireland they are even more incredulous and want to know what flavour I’m queuing for, I didn’t even know there were different flavours!
At 8am the line starts to move around the corner, the door of the bakery on Spring Street has obviously opened, and then it moves ever so slowly. It’s still pouring rain and everyone in the queue has bonded and are having convivial chats. It’s now 8.15am and we are around the corner on to Spring Street. By now, passers-by going to work are bemused as they survey the long line. It’s after 8:30am we’re up to the door, they let in about 15 people at a time and then we queue along the counter. There are lots of other options, little boxes of madeleine’s are cooked to order, burnished canelles are being turned out of their copper moulds, a woman baker is dipping long slim éclairs in coffee fondant icing, six or seven people are serving behind the counter and they haven’t taken a breath since 8am. At 9.20am the queue outside finishes but people are still coming in in dribs and drabs so the queue at the counter never ends, it’s now quarter to 11 and there are still people in line, and of course disappointed because the ‘cronuts’ have been sold out since just before 9am but there are still lots of other beautiful patisserie to choose from.

I’ve been sitting at a little table by the window watching the action for several hours now; I ate my precious ‘cronut’ with a cup of coffee, it turned out to be a deep fried doughnut shaped ring tender yet light and crunchy, with a circle of lemon maple icing. It was definitely good but certainly on the sweet side, the DKA (Dominique’s Kouign Amann) is also delicious.

When I met Dominique he was so kind and gracious despite the queue of food writers and TV crews wanting a piece of him. The baker who has suddenly found himself the hottest thing on the Big Apple food scene seems shy and slightly shell shocked by all the attention. When he was 18 he landed a job at Fauchon in Paris, where he spent eight years and then went on to open all the bakeries for Fauchon around the world.

He caught the attention of Daniel Boulud who invited him to New York. While he was pastry chef at Daniel they were awarded three Michelin stars and four stars in the New York Times.

Just a year and half ago he started his own bakery on a small budget, in a tiny premises on Spring Street, and even painted the walls himself. When I enquired how the cronut came about, it was almost accidental – apparently he had been experimenting with various versions and when they got an A from their Health Inspector, he made this confection and celebrated with his staff. They loved it and thought it should be the new fun summer item. Someone posted a photo online, and it had 140,000 ‘likes’ within 24 hours – whoaaa!

It’s all happening for Dominique Ansel at present, he was recently presented with a James Beard award, well deserved.

 

Zucchini with Capers, Crumbled Pecorino, Toasted Almonds and Mint

 

Serves 4

 

young zucchini, 2 green and 2 gold 2 x 2 (if available) slice one type lengthwise 5mm (1/4 inch) thick and the other into rounds of a similar thickness

35 – 50g (1 1/2 – 2oz) crumbled Pecorino

1 dessertspoon of tiny capers

1 tablespoon almonds, unpeeled, sliced lengthwise and toasted

fresh mint sprigs

3 tablespoons extra virgin olive oil

1 tablespoon freshly squeezed lemon juice

salt and freshly ground black pepper

 

Slice the zucchini lengthwise and into rounds. Put into a wide bowl, add a few tiny capers, some fresh mint sprigs and crumbled Pecorino.  Whisk the extra virgin olive oil with the freshly squeezed lemon juice.  Season with sea salt and freshly ground pepper. Drizzle over the salad, toss and taste, correct seasoning and serve.

 

Razor Clams with Pickled Cucumber and Mustard Seeds

 

Serves 6

 

18 razor clams or less if they are very large

 

Cucumber and Mustard Seed Pickle (see recipe)

 

chervil sprigs or micro greens and wild garlic flowers

 

 

Cucumber and Mustard Seed Pickle

 

For this recipe I like to dice the cucumber very fine and put it into the pickle.

 

Serves 18

 

3 1/2 lbs (1.6kg) cucumbers, thinly sliced

1lb (450g) onions, thinly sliced

1 tablespoon salt

 

Pickle

10oz (285g) sugar

1 1/2 oz (45g) mustard seed

1 teaspoon turmeric

a pinch mace

1 pint (600ml) white wine vinegar

 

First make the pickle.

 

Put the thinly sliced onion and the cucumbers into a bowl, add the salt, and mix well.  Put all the ingredients for the pickle into a saucepan.  Bring to the boil for 2 minutes.  Pour over the cucumbers and onions.  Stir well, allow to get cold.  Fill into sterilized jars.  Cover and seal.

 

Heat the grill pan. Wash the razor clams, put onto the hot grill cook for 3 – 4 minutes, depending on size, as soon as they open and change from transparent to opaque – remove and cool.  Fill a small pasta bowl with crushed ice – lay 3 razor clam shells on top, slice the razor clams into thin slices across the grain. Toss in some of the pickle juice.

 

Fill onto each shell with a little pickle on top and some tiny micro greens or sprigs of chervil and wild garlic flowers.

 

Franny’s Fava Beans and Pecorino

 

This is a classic take on the Ligurian salsa maro, which is made of crushed fava beans, mint, Pecorino and a little bit of garlic and a squeeze of lemon to brighten to the whole thing up. A mortar and pestle works beautifully here – you get a nice variation of texture, with some bigger pieces and smaller bits as well.

 

Serves 4

 

1 fat garlic clove, thinly sliced

¼ teaspoon of pure salt, plus a large pinch

900g (2lb) peeled fava beans (see Andrew’s note below)

12 mint leaves, torn

4 teaspoons coarsely grated Pecorino Romano

2 ½ tablespoons extra virgin olive oil, plus more for drizzling

freshly cracked black pepper

1/8 teaspoon fresh lemon juice

8 x 1cm (½ inch) thick slices Italian long bread

 

In a mortar, combine the garlic and a pinch of salt and pound together briefly with the pestle to break up the garlic. Add the fava beans and mint and pound until the mixture has a spreadable consistency. Stir in the Pecorino Romano and olive oil. Season with the ¼ teaspoon salt, pepper to taste and the lemon juice.

 

Preheat the grill. Drizzle one side of the break slices with olive oil. Toast, oiled side up, until golden and crisp, 1 – 2 minutes. Spread the hot toasts with the fava mixture. Drizzle with more olive oil and serve.

 

Top tip:  If you want to use the food processor for this, go ahead but be careful to pulse the favas to get different sizes.

 

Andrew’s Note: To prepare fava beans, shell about 1 pound of them in the pod. Cook in 1.8l (3 pints) boiling water seasoned with ¼ cup kosher salt until tender, 1 – 2 minutes, depending on size. Drain and immediately plunge the favas into 850ml (1½ pints 2floz) of ice water seasoned with 2 tablespoons salt. Drain the beans; they should now slip easily from their skins.

 

Franny’s Melon in Lovage Syrup

 

Lovage is one of our favourite herbs. It’s fresh and a little grassy, but with a pronounced sweetness. Fleshy, fragrant melons at the peak of their season need very little help – it’s hard to improve upon their ambrosial qualities. But a dash of lovage syrup does just that, adding a layer on wild celery flavour. If you can find them, buy an assortment of different melons and let them ripen on the counter until they are intensely aromatic. Sliced, tossed with the syrup and chilled, then arranged on a platter, they make a gorgeous, unusual dessert that comes together in minutes.

 

Serves 4

 

About 445g (1 ¼lb) ripe summer melon (preferably a mix of varieties and colours) rind removed, seeded and sliced ¼ inch thick.

225ml (8floz) lovage syrup (see recipe)

2 tablespoons thinly sliced mint leaves

In a large bowl, toss the melon with the lovage syrup. Marinate, refrigerated for at least 3 hours, and up to 36 hours.

Toss the marinated melon with the mint leaves. Divide among four plates and serve immediately.

 

Franny’s Lovage Syrup

 

Makes 300ml (10fl oz)

 

225ml (8fl oz) sugar

225ml (8fl oz) water

25g (1oz) lovage leaves

 

In a small saucepan, combine the sugar and water and bring to the boil, stirring until the sugar dissolves.  Turn off the heat, add the lovage leaves, and allow to infuse for 3 hours.

Strain the syrup; discard the lovage.  Store in the fridge, in a tightly sealed jar, for up to 3 months.

 

Hottips

Budding bakers everywhere are invited to submit entries for the Come Home for your Cake competition on Sunday 7th July at the Kinsale Arts Festival. The cakes will be judged by Darina and Rachel Allen. Join them both for afternoon tea at The Mill at 4pm. Email submissions@kinsaleartsfestival.com with the subject ‘Cake’ to register your interest. Visit www.kinsaleartsfestival.com for competition criteria.

 

Cookery Book of the Week

Franny’s in Brooklyn, New York is one of my favourite restaurants in the world, delicious food so beautiful in its simplicity, incredible pizzas, pasta, nothing eccentric or exotic here just lovely spanking fresh ingredients carefully and thoughtfully cooked and now at last there’s the book, Franny’s – Simple Seasonal – Italian was recently published by Artisan Books by Andrew Feinberg, Francine Stephens and Melissa Clark

 

The four day Carlingford Oyster Festival is on 8th to 11th August in
Carlingford, County Louth – www.carlingford.ie

 

Date for your diary

The Irish Craft Beer Festival returns to RDS, Dublin from 7-9th September 2012. A celebration of Irish craft brewing, live music and artisan food stalls.

 

 

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